It has been said that a seller must have over a dozen “touches” with a customer before that person is willing to buy the seller’s product or service. Email is something that almost everyone in the business world has now, and it continues to grow in prevalence. By using email marketing, you can stay in touch with current customers and stay in front of potential customers.
Benefits of Email Marketing
Many companies believe that email marketing can be too difficult, too time-consuming, or too expensive. On the contrary, email marketing can be very simple, quick and affordable, when done correctly. It is not necessary to email your customers on a rigid scheduled basis. You can choose to email them once a month, once a quarter, or on an irregular basis.
A Targeted Approach
I am a firm believer that there is an appropriate time for all different forms of advertising, but it depends on the nature of your business. Most of the time, off-line print advertising is more expensive and less targeted than on-line advertising such as email marketing. In other words, you reach a person more likely to be interested in your product or service for less money per person you are reaching.
Because you will be touching base with your email list on a regular basis, you will be establishing a reputable and profitable relationship with these people.
Show Them That You’re Real
Don’t pretend to be a phony company behind a large, corporate facade. People trust people. And by showing your customers that you’re a real person will help solidify the relationship between you and your customer.
What’s the First Step?
Choosing an email marketing program can be difficult. In my email marketing experience, I’ve tried a number of different services, but I have found that ConstantContact best suits most small-mid size business particularly because of their list management capabilities. (They also provide a 60-day free trial).
A lot of people in the marketing position of their company do not have time to create emails that are content-rich and professional looking. If that is the case with you, please contact me and I will be more than happy to help you get your email campaign off the ground or I can manage the whole project for you. I can design a template and send emails to your customers for a price starting at $40 per email.
Still Have Questions?
Contact me to further discuss email marketing options for your business. I offer consulting services as well as email marketing management services.